A visionary and businesswoman. An enthusiast of healthy living and a lover of nature. For more than 10 years she was associated with the cosmetic business. Creator and co-founder of the Nowe company, the owner of the Natural Officinalis and Pachnaca Szafa brands – Polish market leaders in home fragrances. Thanks to her engagement and forward thinking Pachnaca Szafa became one of the best liked and best known Polish brands in the home fragrance, air freshener an interior scent categories.. A modern and dynamic approach to management led to Pachnaca Szafa products being available in over 11 000 distribution points(including: Rossmann, Auchan, Carrefour, Alma and Super-Pharm), and the brand winning many prestigious awards(including: Business Gazelle awarded by the magazine Puls Biznesu, FMCG Market Pearl, Good Brand and Dynamic Company). Since 2013 Pachnaca Szafa products are also available in Belgium, Holland, Moldavia and Great Britain. Iwona Kasica was also the founder of the Flower Chic project – exclusive interior perfumes, created together with Michal Starost a well known Polish fashion designer, perfumes which were associated with this designer’s solo collection of evening wear.
Iwona Kasica was President of the Board of Directors of Nowe Company up to July 2015. Now she is developing the ecological and organic confectionary brands “ Super Krowka” and “Super Fudgio”, which have attracted many fans straight away.